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Elizabeth Anderson
Brand Strategist & Designer
Blending creative storytelling and data-driven insight to build thoughtful brands that resonate with audiences and drive measurable results.
About Elizabeth
I'm a Sacramento area-based brand strategist and designer with 3+ years of experience creating multichannel campaigns for B2C and B2B brands. My work spans restaurant, nonprofit, financial, and home-service industries blending creative direction, storytelling, and analytics to build meaningful connections between brands and audiences.
As a Graphic Design & Content Creator, I've honed my ability to translate complex brand narratives into cohesive visual experiences that drive engagement and deliver results. Every project begins with understanding the story a brand needs to tell.
43%
Email Open Rate
Average across campaigns
1M+
Digital Advertising Impressions
Generated in one campaign
3+
Years Experience
Multichannel campaigns
Selected Work
From concept to execution, here are some campaigns that showcase my strategic and creative approach to brand building.
Restaurant Brand Campaign
Challenge: Position a luxury dining experience in a competitive market
Approach: Crafted an elegant digital presence through cohesive visuals, refined messaging, and targeted paid media that captured the restaurant's sophisticated ambiance
Outcome: Established a distinctive brand identity that elevated perception and attracted the desired clientele
Credit Union Social Campaign
Challenge: Break through digital noise to reach new members
Approach: Designed and optimized a multichannel digital ad campaign with strategic A/B testing and audience segmentation
Outcome: Generated over 1M impressions and achieved a 43% average open rate on email campaigns, significantly exceeding industry benchmarks
Home Services Video Initiative
Challenge: Streamline video production workflow and improve client reporting
Approach: Coordinated video production from concept to delivery while creating comprehensive reporting templates
Outcome: Templates became the agency standard for data visualization and client communication, improving clarity and efficiency across all accounts
Skills & Expertise
A versatile toolkit honed through diverse client work and continuous learning in the evolving digital landscape.
Strategy & Planning
Brand Strategy
Positioning, messaging, and identity development
Campaign Planning
Multichannel coordination and execution
Analytics & Reporting
Data visualization and performance insights
Design & Execution
Digital Advertising
Social, display, and PPC campaign design
Email Marketing
Template design and campaign optimization
UX/UI Principles
User-centered design thinking
Tools & Skills
Adobe Creative Suite
Canva
Google Analytics
Mailchimp
Campaign Monitor
Digital Advertising
Social Media Management
Email Marketing
Graphic Design
Professional Journey
1
2021-Present: Graphic Designer & Content Manager
Bouchard Communications Group
Executed creative strategy for diverse B2C and B2B clients, developed multichannel campaigns generating 1M+ impressions, and created digital reporting dashboards adopted as agency standard.
2
2024: Agency Account Coordinator Certification
Second Wind
Completed comprehensive certification focused on strategic client relationship management, advanced communication techniques, and organizational systems. Gained proven methodologies for anticipating client needs, handling challenges with confidence, and contributing to agency growth through strengthened account service practices.
3
2021-2022: Marketing Intern
Jessup University Marketing Department
Supported strategic planning and content creation across digital and print platforms, designed marketing collateral and social media content.
4
2020-2021: Marketing & Communications Intern
Sounding Board Marketing & Communications
Assisted with campaign ideation, research, and creative asset development for community organizations and small businesses.
Let's Collaborate
Whether you're looking to build a brand from the ground up, refresh your digital presence, or develop a campaign that drives real results, I'd love to hear about your project.
Based in the Sacramento Area and ready to bring strategic thinking and creative execution to your next initiative.
Email